Key Benefits of Using a Barker Broker When Selling Your Home

The entrance to a home in the picturesque Guadalupe Historic District in Santa Fe, New Mexico

The living room of a Santa Fe home in the picturesque Guadalupe Historic District. The open-concept living area is flooded with natural light from skylights, windows, and French doors.

No matter the season or the current state of the market, selling your home with a Barker Realty broker comes with key benefits that are more important than ever.


And right now, Santa Fe ranks as one of the top 10 places where homebuyers want to live, according to data from


Real estate has become a digital experience for both buyers and sellers. We’ve embraced video conferencing and virtual walkthroughs and adopted a completely digital transaction process using the latest tech.


Meeting our client’s needs includes a home marketing system that utilizes social media and online marketing as well as traditional print ads and direct mail.


Let’s delve deeper into the five key benefits of working with a Barker broker when selling your home.


Market Knowledge and Expertise

Fifty-five years of company history and more than 900 years of combined experience stand behind every Barker Realty broker. Our knowledge of the Santa Fe market is one of the hallmarks that set us apart.


Another of our differentiators is our focus on continuing education for our brokers and staff. We believe that a professional broker should be constantly learning. Our continuing education program covers a wide range of real estate topics from selling techniques to home structural issues.


Our in-house team of licensed staff supports our brokers in listing and selling properties by managing contractual deadlines, documentation, and communication with all parties in the transaction, including lenders, surveyors, inspectors, title companies, sellers, and buyers.


Virtual Staging

Advances in real estate technology now include virtual staging. Virtual staging uses software to digitally furnish photos for a real estate listing. Furniture can be added to empty rooms or rooms can be remodeled to remove clutter or mismatched furnishings.


Ask your Barker broker for more information on our virtual staging services. Data from the National Association of REALTORS® shows that home staging makes a difference. Their 2021 home staging survey found that 82 percent of buyers’ agents said home staging made it easier for buyers to visualize a property as their future home.


NAR’s home staging report showed that staging increased the sum of money buyers were willing to spend on a property and also decreased the number of days on the market.


3D Virtual Tours from Matterport

Another finding of the NAR home staging report focused on virtual tours. Seventy-three percent of buyers’ agents said that having virtual tours for their listings was more important in the wake of the coronavirus pandemic.


We’ve seen an increase in the number of remote buyers who purchase properties sight unseen.


These market impacts are why we offer 3D virtual tours using Matterport software. Matterport’s technology creates 3D virtual tours with accurate floor plans, a measurement tool, and high-resolution photos. Buyers can virtually walk through rooms on every level of the home. A 3D virtual tour can help a property reach more buyers, and that’s why we use them.


Elevated Advertising and Marketing

We’re known for the high quality of our print advertising, direct mail, and property videos. We leverage the reach of Facebook as a key home marketing hub. You’ll find live open house videos each week on our Facebook page, many of which are narrated by the Barker listing broker, as well as posts for our weekly open houses.


Print advertising still has an important place in home selling. Our listings appear in such local publications the Santa Fe New Mexican, Real Estate Guide, Pasatiempo, and Fine Lifestyles. Because our research has shown that a large percentage of potential buyers come from neighborhood contacts, we send 100 Just Listed postcards to the nearest neighbors once your property is actively for sale.


Correct Pricing

Pricing a property correctly is one of the most important steps in our home-selling process. Your Barker Realty broker will carry out a comparative market analysis (CMA) that compares your home to recently sold homes in your area. “Recently sold” may equate to anywhere from six months to a year, depending on current market conditions.


Factors that go into a comparative market analysis include the location, age, and condition of your home. A CMA will also compare your home to recently sold homes with similar characteristics such as the number of bedrooms and bathrooms, square feet of living space, and lot size.


Are you considering putting your home on the market? With low inventory and high buyer demand for homes in Santa Fe, now is a great time to get started.