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Barker Realty

Barker Realty Business Retreat

Our approach to real estate is unique in that we operate in a deeper way—beyond selling real estate, we are advocates and ambassadors of Santa Fe. The broker team, management and staff have all been hand-picked with this quality and purpose in mind. For more than 50 years, Barker Realty’s commitment and dedication to our unique Santa Fe community and its people have been deep and unwavering. Locally owned and operated by a third generation Santa Fe family, our love for this community drives us every day to demonstrate our devotion through involvement and integration at a neighborhood level.


Transparency, Ethics, and Community Are Hallmarks of Our Business Philosophy

Serving our clients is our number-one priority. Whether they live in Santa Fe or come to us from across the country or the world, we’re dedicated to providing the highest level of service to our buyers and sellers. Our brokers deliver on that commitment by giving each client personal attention and professional expertise. It’s not a cookie-cutter approach. It’s personalized and client-driven. We’re here to serve clients inclusive of every price point, opportunity, or challenge.

Marketing advertisement from Barker Realty.
Beautiful interior structure of Barker Realty in Santa Fe, NM.
Barker Realty has been part of the Santa Fe community for over 50 years. We’re a family-owned company with Santa Fe roots that go back to 1879. That’s when David Barker’s great-grandfather, N.B. Laughlin, walked into town. And we mean that literally. Laughlin was traveling on horseback from Dallas to Denver when he ran out of cash and sold his horse in the small mining town of Cerillos. After making his way to Santa Fe on foot, Laughlin settled here, established a law practice, and eventually was appointed to the New Mexico Territory Supreme Court.

Barker Realty was founded in 1965 by David’s father, Laughlin Barker, a World War II Navy veteran. David and his wife, Lisa, bought the business in 1985. Our history, our philosophy, and our love for Santa Fe sets the tone for our culture. Since the 1870s, the Barker Family has been recognized as a leading member of the Santa Fe community and is known locally as one of its greatest philanthropic supporters. We are proud of the history and culture woven into the core of Santa Fe and have remained steadfast ambassadors through our passion in supporting and bettering our community with decades of advocacy for those in need.


Our History and Culture


Our Career Development

Our philosophy is simple: quality over quantity. Associate Brokers who join Barker Realty outperform their counterparts in the market in both number of transactions per broker as well as days on market for listings sold. How do they get there? New brokers participate in varying levels of mentorship. For many new brokers, it’s important to work with either an experienced broker or by joining our formal Mentorship Program that includes direct access to qualifying brokers and business development training. Four out of five new licensees drop out of real estate within two years; we have reversed those numbers.

Real estate brokers participating in continuing education courses at Barker Realty.
Barker Realty Qualifying President David Barker in marketing campaign.
Through social media and other online marketing, print advertising, radio and direct mail, the Barker Realty platform is highly effective and stands out from our competition. Our social media presence is focused on engaging the community and serves as a voice for local events and activities, worldwide accolades for Santa Fe, and informative pieces. As such, our sites produce more engagement and followers than any other Brokerage.

Our Associate Brokers don’t go it alone. Our in-house marketing team supports the team with a constant stream of advertising campaigns, social media, and branding initiatives. Known for fresh and highly developed marketing that engages and serves our community, our team of six people collaborate closely to produce pieces that go beyond “typical real estate advertising.”

Our print ads command high-visibility space in the Santa Fe Real Estate Guide and Fine Lifestyles. Our Just Listed and Just Sold postcards are wildly popular with our Associate Brokers—and widely used. And our social media strategy targets core audiences with smartly-designed graphics and video that keeps our listings top of mind.


Our Marketing Expertise


Our Community Impact

Giving back to the Santa Fe community has been a defining characteristic of Barker Realty from the beginning. It’s both a Barker family tradition and a company tradition to support Santa Fe and New Mexico nonprofits that nurture, strengthen, and enrich our community. Our philanthropic contributions support such charities and organizations as the Santa Fe Farmers Market, the Esperanza Shelter, The Horse Shelter, Big Brothers and Big Sisters, the Cancer Foundation for New Mexico, the Lensic Performing Arts Center, and the Santa Fe Opera.

Barker real estate Brokers and staff reaching out to children in need during the Holiday Season.
Computer screen displaying current real estate technology.

The latest and best technology is increasingly vital to a highly successful business. The multi-faceted technology platform Barker Realty created to support its brokers is unmatched by other local firms. The world is constantly changing and we must adapt: as an independent brokerage we can be more flexible and adjust to new technology quickly. Our transaction process is completely digital, utilizing checklists and calendars, digital signatures and notifications, to ensure a smooth selling process. Likewise, we focus on new technology such as video conferencing and virtual walkthroughs to promote properties in a safe manner. Effective at reaching buyers while providing seamless support to ensure a buying or selling experience that’s as stress-free as possible, multiple local brokers have joined Barker Realty due to our strong technology platform.


Our Technology


Our Leadership Style

David and Lisa Barker’s business philosophy holds a high regard for integrity, collaborative problem solving, expertise and technology. Our team of associate brokers have been carefully curated with these qualities in mind. Due to the caliber of brokers and the marketing and technology platforms supporting them, our brokers on average produce higher sales, have the lowest average days on market to sell your home, and offer a combined 900 years of experience. Even our newer brokers go through extensive training and mentoring to ensure the highest level of service for our clients.

David Barker and Gabrielle Vigil troubleshoot a situation using a laptop.
Continual education and real estate training
For experienced brokers, it comes down to focusing on activities that help build your business. Our staff is trained to help relieve the cumbersome burdens of administrative and marketing tasks so you can focus on the important tasks. Our Transaction Coordinator program offloads many of the administrative activities associated with listings and contracts, ensuring that deadlines are met and signatures are secured. Our goal is to maximize your productivity without the expense of quality of life.

The many great opportunities in real estate are not without their pitfalls, which is why we focus heavily on continuing education. Our brokers and staff are exposed to a variety of topics from contractual techniques, to home structural and mechanical issues, to understanding market metrics. We feel strongly that a professional broker is constantly learning. Our team of qualifying brokers are readily available to answer any questions our associate brokers may have and guide them through challenging negotiations.


Our Training


Our Focus on Teamwork

Our team members say it best.

“There’s never a complacency with Barker Realty. A proactive and constant effort to be the best you can be is a vital aspect when elevating yourself within the marketplace. Barker Realty exemplifies this quality.”
— Associate Broker, Alex Nettey

“A typical real estate company is focused on competition and numbers within the market. People tend to operate in the mindset of scarcity, whereas at Barker we are in the mindset of abundance. We celebrate different personalities and ways of doing business. We adapt to the needs of each individual broker. Santa Fe is very diverse in terms of personalities and it’s made up of unique, creative and varying groups. Our Associate Brokers reflect the diversity of our community.”
— Managing Broker, Gabrielle Vigil

“David and Lisa truly care about all of us and our well being. The phenomenal thing about this company is they are constantly brainstorming ideas to make our jobs easier as brokers—finding and implementing systems and methods to assist us in selling more properties with less effort. The support staff is simply unbelievable and my clients think Barker Realty hangs the moon. They enable us to provide a higher level of service to our clients by giving a higher level of service to us brokers.”
— Associate Broker, Jody Lusk
Two smiling women working on a computer.
Best of Santa Fe sign outcomes for Barker Realty

Santa Fe Reporter readers voted us first place for the best real estate agency in Santa Fe in 2018, 2020, 2021 and 2022. On average, our brokers produce higher sales and have the lowest average days on market to sell your home. Buying or selling a home is one of the most important financial decisions our customers face. The process can involve many steps and come with a hefty measure of stress and emotion. We focus on meeting clients’ needs by first understanding what they are. From that starting point, we keep our eyes on the end goal of achieving a successful real estate transaction for each client.


Our Achievement Record

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