Originally born in Mexico but raised in Santa Fe, Luis graduated from UNM with a bachelor’s degree in Exercise Science. Following many years in the fitness industry, Luis found content creation and quickly developed a passion for it, especially within the visual marketing space. His keen eye for detail and ability to tell a story through the lens of a camera has allowed him to work within various industries with multiple products, and brands. He now leads the content creation within our Marketing Department. When he isn’t out being visually creative, you’ll find him training Jiu-Jitsu at Undisputed Fitness.